A Study On Marketing Strategy Of The SDEPCI

Power is to support the national economic construction and sustainable, fast, the pillar industry of healthy development and the construction of a well-off society in an all-round way, the electrification of the extent of the popularization and improvement is an important symbol to reflect the overall national strength and people’s living standard. And the development of electric power engineering design industry can provide important support for the development of electric power, is one of the important basic industry of the national economy. Development and revitalization of electric power engineering design industry, the improvement of the living environment, the enhancement of comprehensive national strength, the revitalization of the Chinese nation will have far-reaching positive impact. With the development of electric power engineering design industry, competition has intensified, in this kind of environment for SD EPCI electric power engineering consulting company, is both an opportunity and a challenge.In this paper, the literature retrieval method of domestic and foreign research status were introduced, review, the use of PEST model on the development of SDEPCI electric power engineering consulting company’s external macro environment analysis, the use of Porter’s five forces model analysis on the competitive situation of the power equipment industry of China, by using value chain analysis method to determine the core competitive advantage of SDEPCI Electric Power Engineering Consulting Corporation, comprehensive evaluation and selection by using SWOT analysis tool of SDEPCI Electric Power Engineering Consulting Corporation marketing strategy etc.. Finally, according to the actual situation of the company, to develop the company’s market positioning. Product, price, channel, promotion, and marketing strategy of talents. The research results obtained from the research can obtain the importance of this research.