Research On Transformation Development Strategy For Wenxian Country, Gansu Province Minghui Silicon Industry Group

Ferroalloy as a key raw material of iron and steel manufacturing, whether to national economic development, or for people’s life.Since entering this century, ferroalloy industry usher in new opportunities for development, especially in 2008 and 2009, the development results are most significant.But as the resources and energy supply the growing tension, ferroalloy industry internal and external competition environment is more complex and changeful, ferroalloy enterprises competition, accelerate the development of increasingly difficult.In domestic ferroalloy industry layout is unreasonable, the severe situation of serious overcapacity, ferroalloy enterprises faced with the challenge of strategic transformation, and energy saving, coordination, the sustainable development of green, open, sharing, will become the main direction of ferroalloy enterprises strategic transformation.So, research on development strategy of the transformation of small and medium ferroalloy enterprises, this subject not only urgent, and practical, and has far-reaching practical significance.In this background, the author in wenxian county, gansu province Ming hui silicon industry group as the research object, based on the development of the enterprise actual, for in the fierce market competition environment, how to use their own efforts to find new opportunities for development, set up a scientific and reasonable strategy of the transformation of the subject are studied and discussed.This paper first defines the definition of enterprise strategy, analyzing the basic characteristics of the summary, the review for the related theory; Then based on these theories and guidance, thoroughly analyzed the wenxian county, gansu province Ming hui silicon industry group, the survival of the external environment, especially in the overall environment of the ferroalloy industry. Next research of wenxian county, gansu province Ming hui silicon industry group’s internal environment, combined with the enterprise purpose, mission and goals and the problems existing in the enterprise management and development of facing bottlenecks, SWOT matrix analysis method, and do a good job matching strategy, to the Ming hui in the current development of silicon industry development advantages and existing disadvantages, the development of the threat, summarizing the development opportunity of cesarean.Finally choose quantitative strategic planning matrix(QSPM) method for the core tools, thus suitable for transformation of wenxian county, gansu province Ming hui silicon industry group development strategic choice, and formulate the integrity of the Ming hui silicon industry strategy implementation of the strategic objectives and specific measures. The last is the conclusion and prospect. In this paper, the research not only has a certain practical value, also can provide otherdomestic small and medium ferroalloy enterprises with certain decision-making reference.