A Feasibility Study On The Joint-investment Project Of Wear-resistant Material’s Overlaying Welding For Lanzhou Hitech Industrial Equipment Co., Ltd

Overlaying welding is an industrial process, where a layer of wear-resistant,erosion and heat proof metal is melted and welded on the surface or the side of the work-piece to strengthen the surface hardness and resistance. The technique of overlaying welding has thus a great economical potential, because it can improve the work-piece’s utilization life and its application characteristics, while realizing recycling usage as well as reducing the cost. At the same time, in comparison with other hard-surface overlaying, the overlaying welding with the flux-cored welding surface has incomparable advantages. In the recent years’ development of the overlaying welding industry in China, although the flux-cored welding has seen substantial progress, it is still far less advanced in regard to technical level and development speed in foreign countries. If this technique can be promoted, where the flux-cored and overlaying welding can be widely applied into the industries of metallurgy, electricity, engineering equipment, railway, agriculture, petrol and molding, this will certainly bring about more significant economical and social benefits.At present, although there are a great number of enterprises in the field of wear-resistant and overlaying welding, because of the lack of unified industrial standard, these enterprises are not working at the same level, where some are performing well, while some others just taking advantage of the situation. In China,the few enterprises of scale have almost all concentrated their fabrication and overlaying welding centers in Beijing and the north-eastern provinces, which means that the customers will spend a heavy amount on the go-and-return transport and a long repairing period to have the pieces overlaying welded in Beijing and the north-eastern provinces. This has not only increased the production cost, but hascaused capital waste and missed the market opportunity as well. As a result, the construction of a wear-resistant overlaying welding center is becoming a development possibility with sound market potential. The introduction of more professional wear-resistant overlaying welding technology into the northwestern market is not only a great market opportunity and precious resource, but also an opportunity for the industries in the need of this technology, which means lowered cost for more market share, and more benefits on the macro-economical development of the northwestern China.Against this background, this thesis conducts a feasibility research on the joint-investment project of wear-resistant overlaying welding between Lanzhou Hitech Industrial Equipment Co., Ltd. and Welding Alloys Group of the United Kingdom. The cooperation of this project is that, the Welding Alloys Group will invest by wear-resistant overlaying welding technology and equipment to create a joint venture with Lanzhou Hitech. The operation will be realized by Lanzhou Hitech’s purchasing of wear-resistant material, with the flux-cored welding material as the main importation, to conduct overlaying welding, with the automatic overlaying welding equipment, for the demand of such welding in the northwestern China.The thesis will begin with the presentation of the cooperating parties, to analyze the background and objectives of the project. Then the thesis will conduct relative analyses on the macro and technological environment as well as technical characteristics, followed by the analyses on the market demand, the project operation,the cooperation mode, the action plan for products and technical cooperation as well as marketing plan. The most important part is that, by analyses of joint-venture’s scale and key financial indicators, the thesis will evaluate the economical benefits and risks of the project. Finally, the thesis will conclude with the feasibility result and the suggestions for the project’s implementation.By the above analyses, the thesis will determine the feasibility of the joint-investment project of wear-resistant overlaying welding between Lanzhou Hitech Industrial Equipment Co., Ltd. and Welding Alloys Group of the United Kingdom. The study will provide practical operation and management references for the company’s development.