This paper takes the development of a dairy products enterprise as an example. Through the way of empirical analysis, it explores the methods and approaches adopted by the rural small and medium enterprises for the realization of the optimization and upgrading of enterprises with the supply chain management mode. This paper mainly explores on how to minimize the comprehensive cost of of each link of from raw material procurement, products manufacturing, distribution until the produces are sent to customers, so as to achieve the optimization of services and the maximization of competitiveness.At present, the agricultural product processing enterprises that take subsidiary agricultural products as raw materials face a more complex situation in the process of the procurement of raw materials compared with other industries. This paper starts from the development status of the rural livestock breeding and dairy products industry of Shandong Province, and on the basis of both positive and negative experiences gained in the actual development of a diary products enterprise of Shandong Province, it explores the opportunities and challenges in the front of the present agricultural products deep processing industry, and the ways of how does the agricultural products deep processing industry combine its advantages with the status of rural economic development,as well as integrating the agricultural products deep processing industry into the whole development of rural economy, forming a economic system of all-round win-win.This paper proposes rational optimization solutions through the data analysis of Deyi dairy company, which provides certain theoretical support for the development of rural small and medium enterprise. |