Research On The Marketing Mode Of Agricultural Products In Xishan District Of Kunming City

Along with the development of market economy, the market of agricultural products has been on a new stage.Meanwhile,cosumers sre in great need of agricultural products.It has become a normal condition that The agricultural products are over-capacity of production. With the market economy’ furtherance of the reform and the reform and opening up of national economy, the agricultural products market is facing the challenge from both Domestic and foreign competition. At the same time, the innovation of agricultural products’ marketing mode is the key to increase farmers’ income, and an important measure to ensure the harmonious and stable development of the society. The agricultural products’ marketing mode in Xishan District of Kunming has formed a unique system in the development of nearly ten years, but there exist problems in the organization, circulation, technology and structure. Therefore, this paper focuses on the analysis of four kinds of marketing mode of Xishan District, and puts forward suggestions. It provides some theoretical and practical basis for the reform of agricultural products industry.