A Study On Product Development Issue Of Company BF

Company BF is producing garm ent product, and the new product developm ent is very important to garm ent industry. Currently, in the garm ent industry, the additional value is low er, but cost increased a lot. T o cope with the prices decreased badly, the key point is to develop good garm ent products. Through the research of garm ent industry, we can s ee the garm ent industry is lack of value advantage. The deterioration of trade condi tions and technical level is not high to promote the garm ent trade m anufacturing industry transfer and transform ation. Same time, current garment domestic companies is typically OEM & ODM pattern, and they are facing lots of challenges.For this thesis, the author reviews new product developm ent process and applys fish bone to analyze the com pany BF’s existing problem s during new product development stage. The author proposes company BF to enhance product value added and design capability, as w ell as improve the custom er expectations understanding, so that to clearly capture th e market trend. First of all, the product quality need to be enhanced through designers strengthening design capability. The product value added increased through th e innovation of its own brand and OEM beyond competitive advantage. On the ot her side, it also needs to do good communication with customers to understand customer needs, so that to capture market trend. Finally, the thesis gi ves suggestions to com pany BF for improvements.Sincerely, the autho r hopes the resear ch can provide som e reference for th e development of garment enterprises in China.