China 22MCC Group Corporation, Ltd. Furnaces Company Develoopment Strategy

China metallurgical group 22 industrial furnaces engineering branch(hereinafter referred to as China metallurgical group furnaces) 22, the company is a professional contracting qualification, have a variety of large furnaces, water tower, chimney, steel structure system, and industrial furnace civil engineering construction general contracting ability of the professional engineering company。As the global economic environment of the downturn, the national industrial structure adjustment, furnaces to the fierce competition in the industry market, furnaces engineering foreground is not optimistic,22 smelting furnaces, therefore, the company should be in furnaces project for the long-term development, must solve the backward management mode, operation mechanism inefficient, enterprise development power shortage, and many other problems, must be in the eyes of the business with prospective development strategic planning, to reduce the blindness and randomness of the operation, give full play to its advantages, strive for the active position in market competition.This topic research goal is to 22 smelting furnaces to formulate the development strategy of the company, and its implementation safeguard measures are put forward.Through the establishment of development strategy, improve the company employees on the importance of strategic management, promote the enterprise strategy management system, make the development of the whole company on a scientific and healthy track.This topic research will also work for other industry enterprise strategic management in order to provide the beneficial reference and reference.This article first elaborates on the importance of strategic management for furnaces,the strategic management of development at home and abroad are reviewed, and generalizes the related strategic management theory.Then the principle of the company’s external environment and internal resources analysis, SWOT analysis method to the enterprise internal advantage and disadvantage, make a comprehensive analysis of enterprise external environment opportunities and threats, and clear out the priorities ofthe company, the business strategy so as to choose the best. Furnaces is strategic planning based on 22 smelting, presented the company development plan of the guiding ideology,principles, goals and adjust the focus and strategic moves during the planning period, the development, and proposed the plan implementation safeguard measures.