Research On The Statues Of E-commerce Development In Rural Areas Of Jilin Privince

Agriculture is the lifeblood of our economy, they providing products for national economy.Internet is a new mode of production and have a strong penetration and influence on the traditional industries.Combined with "Internet+" policy and agricultural situation in the province of Jilin, The direction of Jilin Province to promote agriculture-related e-commerce clear. First of all agriculture-related e-commerce has made classification, proposed the "Agricultural products sold to the city" and "Goods sold to rural" the two goals, then analyzes the current situation background, problems, solutions, of Jilin agricultural e-commerceThe first part focused on situation analysis:analyzes the changes in Jilin Province for agriculture-related e-business policies, and Secondly, it analyzes some notable features of agriculture-related e-commerce development, such as the construction of Internet infrastructure, changes in consumption habits of Internet users, e-commerce payment, logistics and so on.Third, by Ali-EDI index statistical analysis, we can understand each county agricultural commerce development level of activity in Jilin Province.The second part provides the data source for farmers sampling survey, sample of six places from Jilin selection, a total of 427 questionnaires were distributed, through this survey we understand the basic situation of farmers on agriculture-related e-commerce, including basic knowledge of agriculture-related e-commerce, consumer behavior and sales behavior.The third section focuses on some of the other provinces and foreign experiences and models on agricultural development of electronic commerce,Foreign aspect focused on the United States, Japan, India experience tells us to focus on the development of basic agriculture, agro-industry; Try more market-oriented grain pricing model, which is one of the necessary conditions for the city to sell their produce.Other provinces experience focused on two of the more successful agricultural e-commerce model-"Suichang mode" and "Sha-mode", enlightens us to choose a more scientific market segments, quickly open the situation and play a good association services.The fourth part, from the target, the realization "Agricultural products sold to the city" after the first realization "Goods sold to rural" Geographically, pushing forward the development of the southeast after the Northwest,And planning and development of B2B2C model of agriculture-related e-commerce.