Research On The Improvement Of The Mode Of China Reinsurance Group

With the intensification of economic globalization, the financial industry separated operation has gradually evolved to mixed operation, a group of mixed business leader is leading the development direction of the international financial industry, such as Citigroup, Wells Fargo group, Deutsche Bank, insurance, banking, securities and other package of financial services to customers. Compared with this, in China since the early 1990 s established financial "separate operation" mode by the huge impact, a number of financial enterprises has established a group of mixed management mode and great achievements have been made, such as CITIC 、 China Everbright、 Ping’an and other financial enterprises.In this paper, the current financial industry popular general banking(Universal bank),bank parent company, financial holding group,the major mixed business model is described. With China Reinsurance group as the research object, the current single business model are analyzed,and points out shortcomings of the existing, using relevant theories and methods, emphatically from the aspects of specific corporate governance structure, organization structures, cross selling marketing strategy, construction and management platform, risk control, to improve the current operating mode, and how to establish the universal banking model of financial holding group, to build the core competitiveness of the group, to maximize the value of group.