A Study On Strategic Issues And Countermeasures Of Rizhao ZS Group In Internet+ ERA

Faced with the increasingly complex environment and fierce competition with globalization of economy, enterprises have encountered new stern challenges. Competition among enterprises has actually been converted into that among strategic management, which is based on business ideas and the development model. As a new form of industrial organization and economic pattern, “Internet +” is constantly penetrating into traditional industries, changing the traditional way of operation and management of enterprises and attacking the basis and assumptions of the classical theories about strategic management of enterprises. Whether or not the pace of implementation of the enterprise strategies can keep up with it have a profound impact on enhancing the competitiveness of enterprises.Rizhao ZS Group is a typical representative of Rizhao private enterprises, mainly engaged in machinery manufacturing, real estate development, logistics, warehousing, property management and so on. The business of the company once covered many areas such as food, tourism, education and so forth, all ending with failure. The enterprise is badly in need of solution to problems of the company’s strategic orientation, the key factors affecting the company’s strategy the establishment of strategic system, which are also difficulties that most private enterprises are facing in Chia.On the basis of studying the basic theory of strategic management, methods and the theory of "Internet +", this paper takes the Rizhao ZS group as the research object, taking into account the "Internet +" effect and analyzing the current development of the company from the aspect of the company’s development process, personnel structure, financial situation, the process of diversification, and so on. Based on PEST analysis, five forces model analysis and SWOT analysis and combined with field research and survey, the company’s business strategy will be analyzed, aiming at discovering the strategic problems, proposing developmental counterplans, constructing a diversified strategic system of key factors and finally proposing safeguard mechanism for the company’s strategic practice.From the perspective of business strategy at the age of "Internet +", we are committed to optimizing strategic application of private enterprises, which enriches the theory of strategic management theory and attempts strategic management of private enterprises in “Internet +” era. This research will not only provide strategic advice for the company’s development, but also provide a reference for the strategic management of other private enterprises.