Study On Agricultural Machinery Manufacturing Development Strategy In The Global Context Aboat Jiangsu MY Group

Facing the rapid development of the global economy, the competition of China’s machinery manufacturing industry is becoming more and more serious, And the current global financial crisis has not yet subsided, The whole machinery market demand for machinery and equipment has shown a downward trend.In addition, the mechanical manufacturing industry of our country is influenced by many factors,development is relatively slow,further development of mechanization has become imminent.In the course of the development of modern agriculture,mechanization of farming and animal husbandry is the most important content.Through the continuous improvement of the level of agricultural mechanization, to a certain extent, the level of agricultural mechanization affects the level of agricultural modernization.It is also an important measure to promote agricultural mechanization and effectively reduce the gap between urban and rural areas.Firstly the research background and significance are expounded, and briefly introduces the route research method, the first part of this paper and the research status at home and abroad; the second part of the related concept, globalization and strategic management theories and methods of related basic knowledge are described in order to specific image; this agricultural and animal husbandry machinery manufacturing development strategy, this paper take the MY group as a case analysis in the third part firstly introduces the basic situation of MY group, MY group and check slightly company culture, market strategy, product strategy is summarized, in order to deepen the understanding of the operation of the enterprises, conducted a survey of employees and according to the questionnaire of enterprises have a basic understanding. The fourth part of the article mainly analyzes the strategic management needs of MY group. In summary based on China’s machinery manufacturing industry development history, the current situation of the development of the industry of machinery of our country project are analyzed, and then adopt the SWOT analysis method to analyze my group affect the external factors and internal environment, the group’s strengths, weaknesses, opportunities andthreats. The fifth part is on the basis of China’s machinery industry macro environment, analyzes the existing problems in the management of MY group strategy,for example, excessive dependence on imports, independent intellectual property rights, the lack of awareness of service on the market after the failure to properly use foreign investment, etc..And from scientific research, innovation,corporate restructuring, foreign investment, supervision and other aspects of the proposed measures,put forward the strategic choice for MY group’s global scenario.The author hopes that this paper can promote the formulation of MY group’s global context strategy, can help the enterprise strategic management, also can have certain reference value to other similar enterprises.