The Research On Network Marketing Strategy Improvement Of C Company Models H Series Vehicle

In the last 5 years, major automobile companies have been input lots of efforts to expand, construct, and optimize its network marketing system. According to the 35 th China Internet Development State Statistic report, till December 2014, the population of China’s internet users was over 0.649 billion. As a matter of fact, Internet penetration expands in social daily life, infiltration degree deepens. An obvious trend shows enterprises input more effort on network marketing, single and traditional marketing dependence gradually faded away. How to keep pace with the development trend of the market, continuous improvement and optimization to meet their own development characte ristics of the network marketing strategy, in the fierce competition in the environment for survival, development is the focus of many companies today.Company C is the abbreviation for Chinese C automobile Co., LTD, who listed in Hong Kong stock market and specializes in SUV manufacture. In order to meet the market segmentation demand, the strategic positioning of C company is to focus on and enhance H series SUV product.In this research,I use methods including SWOT analysis, sales funnel model analysis to list its deficiencies such as indiscriminate usage of network marketing strategy, poor actual efficiency, the lack of planning leads to weak integrity advantage; Many network platform are scattered cause marketing operation and maintenance inappropriate, negligence of value-added products and services, network and offline resources failed to form effective force to promote the brand influence. The suggestion to Company C is to adjust the existing network marketing strategy, to integrate the scatted operation platforms, improve the official website, strengthen information data flow and feedback, optimize advertising, etc. In addition, the C Company should pay attention to public opinion, actively participate in public welfare activities and enterprise culture construction to spread a positive brand image.I hope that through this article could offer C Company reference in how to improve the network marketing status, promote the marketing value of output and so on; and those objective suggestion and related data model could sustain its development as well. Hopefully this article with studies on typical problems will provide reference for other enterprises, institutions or scholars.