The Application And Research Of CRM System On S Metallurgical Equipment Company

With economic globalization and the network has become an inevitable trend of world economic development, competition and increasingly fierce between companies, customers have become the focus of enterprises and companies compete. Customer relationship management CRM system as a new customer relationship management system came into being, the use of information science and technology to achieve marketing, sales, service and other activities automation, enables companies to more efficiently provide customers with good service, in order to improve customer satisfaction and loyalty as a management mode of operation purposes. In business for the rise of the S metallurgical equipment companies, original loose management concepts and methods have lagged far behind the same industry, the introduction and use of advanced customer relationship management system is the key to the healthy and sustainable development of the company’s business where close cooperation, the implementation of effective customer relationship management to better maintain with our customers and to improve customer loyalty, strengthen the core competitiveness of enterprises, corporate self-interest and long-term development goals maximum.This paper introduces the background, purpose and significance of the research, the main research topics of content and structure, and briefly discusses the research methods employed and for advanced customer relationship management concept, the core theory and the important thought of the understanding, and with its own characteristics made some major innovations.In this paper, S Metallurgical Equipment Corporation as a specific case study, based on the operation and the current status of customer management field S metallurgical analysis equipment company, a deep understanding of the introduction and effective to achieve high levels of customer relationship management system for urgency. Effective customer selection and management, and tap their maximum long-term value is the theoretical core foundation of customer relationship management, S the company introduced CRM system, the primary solution is to properly assess the long-term value for customers, according to the characteristics of different customer segments value. In this thesis, advanced customer relationship management theory, the core ideas of the S corporate resources for long-term value segments, different customer groups with different customer relationship management strategy to maintain an effective culture and promote customer loyalty, achieve for an efficient customer relationship management, satisfaction, loyalty of customer relationship management strategy, significantly increasing the company’s market competitiveness in the industry, make full use of their own resources to achieve the maximization of corporate interests, and ultimately achieve the goal of industry leaders.In summary, this paper, the actual situation S companies as the basis, and development of a number of bottlenecks on the road where the discovery and summary of the company’s own, and put forward reasonable proposals practical implementation and application at the time of the introduction of customer relationship management solutions and measures.