Research On The Competitive Strategy Of Hangdu Company’s Fertilizer Business

The current national economic growth is still in the stage of "structural adjustment",The traditional manufacturing industry with increasingly severe competition situation,Also faces the challenge of the adjustment of industrial structure,Transformation has become the inevitable choice for the survival and development of enterprises,Particularly in the chemical fertilizer industry,Has a serious surplus of production capacity,The sharp decline in prices,More than half of enterprises within the industry at a loss,In the face of increasingly severe external macroeconomic environment,Serious imbalance in supply and demand of the industry,Prices continue to fall,The high cost of financing,How to adjust the operating direction and strategy of enterprises in chemical fertilizer industry,To meet the diverse and respond to market customer demand uncertainty,The entire industry is to think about。In fertilizer industry,Only continuous innovation and actively adjust the industrial structure and the transformation of the development mode of enterprise,In order to promote the sustained、 stable development of the integration of industry;For enterprises in the industry,Need to take the initiative to seize the opportunity of the industry structure adjustment,Increased spending on research and development,Production of high efficiency、 energy saving、environmental protection fertilizer products,Actively promote the Agricultural Service,Through product innovation and agrochemical service between the linkage to achieve interactive development,Is the best choice of enterprises。In the field of chemical fertilizer,Products not only to rely on technology innovation research,Also need to provide through service differentiation for the customer to choose,The service also needs to products for the carrier to realize value increment, Therefore strengthen the two-way development of agricultural products and agricultural service is the effective way to realize the transformation of chemical fertilizer enterprises,The effective way to enhance the market competitiveness of enterprises。The purpose of the study,Is the use of the foundation of strategic management and the basic theory of the chemical fertilizer industry analysis, By adopting the method of on-the-spot investigation 、 interview 、 investigation 、 consulting relevant literature 、 benchmarking etc. According to the air company carry out specific problems in the fertilizer business in-depth analysis,Find out the root of the problem,At the same time mining company in the field of chemical fertilizers experience and technology,Give full play to the company’s core strengths and capabilities,Quickly break bottlenecks inherent concept、business model、system construction,The final establishment of business model innovation to the "technology + service" model as the center,The focus of new fertilizer research and innovation,Through the technical research and development and agrochemical service,Ultimately provide new fertilizer and agrochemical to dealers and large scale planting customer solutions。...