Study On Guangdong Telecom Enterprise Customers Marketing Strategy Under The Network Environment

As the Internet, especially the mobile internet, Big data, such as the development of technology, customer demand change; All walks of life as the ultimate consumer demand change, and then affect the major telecommunications customer demand change as well. With the development of new technology at the same time, operators of the existing business more and more competition from the internet company; The development of internet technology has brought new marketing methods.Although internet thinking, big data such as the latest popular in thought and theory, at the same time, there are many enterprise applications and success, but how to apply in Guangdong Telecom Enterprise and Government customers marketing, promoting Enterprise and Government customers marketing effectiveness, need to study; Under the Internet environment in Guangdong Telecom Enterprise and Government customers marketing, just began to take off, need more explore.Based on the analysis on mobile as the background, such as the internet, the internet environment, what are the changes of the elements of the marketing conditions. How to improve the marketing strategy, including six aspects, such as product, price, channel, communication and planning, customer service, organization guarantee and so on. In Guangdong Telecom Enterprise and Government customers marketing as the research object, first of all, by collecting the Guangdong telecom Enterprise and Government customers marketing present situation and problems of carding, designing questionnaire, to carry out the internal investigation, and statistical analysis of the results, further to analyze the causes of the problem. Advanced operator practices at home and abroad for reference, at the same time; So as to put forward under the internet environment, Guangdong Telecom development countermeasure of Enterprise and Government customers marketing, on the one hand, provide some Suggestions for Guangdong Telecom Enterprise and Government customers marketing, as well as other brothers or peers, and other industries under the Internet environment big customer marketing to provide certain reference.