Research On Enterprise Behavior Pattern In The Traceability System Of Agricultural Product Quality

People can not live without food, and food safety is priority. Since entering the 21st century, China’s food safety problems with various appalling security incidents occur frequently, to society caused some panic, affecting the harmonious development of the society. January 26,2016, the State Council, the Third Plenary Session of the food safety committee was held in Beijing, general secretary Li Keqiang and Premier Xi Jinping made important instructions in the meeting. General Secretary Xi proposed to use the most stringent standards, the most stringent regulation, the most severe punishment, the latest serious accountability to do the work of food safety. Prime Minister Lee pointed out that governments at all levels should accelerate the improvement of the unified authority of the regulatory system and the system, with the most stringent regulation to ensure the safety of the people on the tongue.The quality and safety of agricultural products, from top to bottom by the widespread concern, the Party Central Committee and the State Council frequently held a meeting to discuss food safety solutions, the mass media is also very concerned about the problem of the quality and safety of agricultural products. Wuhan City Jiangxia District agricultural products quality and safety can be traceability system construction began in 2012, after nearly four years of exploration, Jiangxia District has become district level monitoring information platform, street level of agricultural products quality and safety supervision station and enterprises of agricultural products quality and safety can be traceability system. Jiangxia district has 20 agricultural enterprises to establish a quality traceability system of agricultural products. In this paper, it is under such a background, the author uses the typology, of agricultural product quality traceability system enterprise behavior mode classification, of Jiangxia District is a typical enterprise of agricultural products quality back motive to carry on the analysis, summarizes the different models of corporate behavior. Through the investigation and study Fanhua Agricultural Science and technology company and Wuhan Jiashiyi agricultural science and Technology Co., Ltd. eco agriculture park of agricultural products quality traceability behavior pattern and the concrete implementation situation, summed up the enterprises to implement the quality of agricultural products traceability system construction of different motives, and the different motivations which can estimate, refines the author’s point of view. The main innovation of this paper is the use of typology, the quality of agricultural products can be traced back to the system of corporate behavior classification, analysis Fanhua company and Jiashiyi company’s behavior patterns.Government is the agricultural product quality traceability system construction of leading, enterprise is the quality traceability system construction practitioners and practice subject, consumer demand information on the quality of agricultural products, promote the enterprise traceability system construction, the three complement each other, mutual promotion. Through the study of Fanhua company and Jiashiyi company we found enterprises to implement the quality of agricultural products traceability system construction, mainly through the implementation of the standardization of agricultural production, the use of agricultural products quality can traceability system, every link of production supervision and accountability, to provide consumers with high quality and safety of agricultural products.