Study On Closed Loop Supply Chain Pricing For Recycling And Remanufacturing Of Waste Mechanical And Electrical Products

With the rapid development of economy and the accelerat ing replacement of product, the quantity of waste mechanical and electrical products in our country appears explosive growth. In order to reduce environmental pollution and waste of resources caused by waste products, China has issued relevant policies, vigorously promoting the circular economy, encouraging the used mechanical and electronic products for recycling and remanufacturing, improv ing the utilization rate of resources. Therefore, more and more scholars have made a lot of research on the recycling and remanufacturing of used mechanical and electrical products. In this paper, the research status of pricing strategy of remanufacturing products is analyzed, and the pricing problems of closed loop supply chain recycling and remanufacturing are studied deeply from the point of view of consumer behavior.The contents of this paper are as follows:1) With dual channel closed-loop supply chain as the research object, we establish reclaiming retailers and manufacturers recovery under the two modes of recycling waste product recycling and remanufacturing pricing game model, considering the difference of traditional retail channels and electronic channels. And the model is solved, and the influence of the consumer’s channel preference on the pricing, the retailer and the remanufacturing profit of the two modes are compared. Through the simulation analysis, it reflects the trend of the influence.2) Under the third party recovery model, the consumer’s preference for the traditional retail channel and the electronic channel is different, and the remanufacturing pricing model based on the centralized decision-making and decentralized decision-making is established. Using the reverse induction method to solve the Stackelberg game model with the manufacturer as the leader, the optimal solution is obtained, and the influence of the consumer’s preference on the pricing decision and profit of the supply chain is anal yzed. At last, through numerical simulation, the conclusion is proved.3) Considering the differences of the new products and remanufactured products price, the manufacturer and remanufacturer respectively are remanufacturing subject: discussed in this paper. Reclaiming retailers and manufacturers to recall, third-party recycling company recycling, we discuss optimal retail price and wholesale price of new products and remanufacturing products and retailers and manufacturers profits camparison of three recycling mode under three different recycling modes. In the case of remanufacturing for remanufacturing, the profit of the supply chain is studied under the condition that the retailer recycle and recycle the manufacturer. Finally, the acceptance of the consumer to remanufacture products as a variable, through numerical simulation, the new product and recreate the optimal retail price, wholesale price and supply chain profit trends.