Research On The Improvement Of K Company’s Localization Management Strategy

China’s auto industry has entered a rapid development since twenty-first Century, and also led to the rapid development of China’s auto parts industry. The continuous influx of international auto parts suppliers, the continuous development of domestic emerging suppliers, making the domestic auto parts market competition is also growing.K Company is a worldwide reputation in the car door lock system supplier, after entering China in 2003, quickly seize the domestic automotive door lock system market. Especially in the past eight years, the attractiveness of the brand and strong product competitiveness, has won a high degree of customer satisfaction, domestic market share reached 30% in 2015, well deserved to become a leader in the local market.The local business of K Company’s rapid development, from the angle of strategic management made more in-depth analysis, you can clearly see, K company a series of operation strategies for the long-term development of the market localization laid the good foundation. But behind the success of the still exist some shortcomings, in order to maintain K Company in the domestic industry leader, the premise in the internal and external environment sustained severe, how to ensure sustainable development and current position as the market leader, enterprises need to have some further improvement measures. The theory of competitive advantage and localization based on proposed the following suggestions: increase the localization of product innovation, product variety; vigorously carry out the lean production, improve the production efficiency; continuously strengthen its core competence, build the core competitiveness; to strengthen the construction of marketing strategy, expand marketing channels; continue to deepen cooperation with existing customers, greater scope to achieve mutual benefit and win-win; the attention of potential customers, and expand the company’s business coverage.At the same time, it also hopes to be able to pass the K auto parts enterprises in China’s localization management strategy experience, to provide reference for similar enterprises in China.