Research On Maketing Channel Management Of Agricultural Pump

The 13th Five-year Plan has proposed to vigorously promote the development of agricultural mechanization and agricultural modernization, promoting large-scale irrigation and water conservancy construction, improve the overall efficiency of agriculture, ensure food security. The research on marketing channel of agricultural pump is less, this study hopes to provide some reference for agricultural pump industry and enterprise.In this paper, the target market is divided into three categories according to the procurement method, they are small scale agricultural practitioners, large and medium-sized agricultural practitioners, local government, and analysis their behavior and changes in the purchase of agricultural pump. Then take the centrifugal farm pump as an example, the relationship is expressed by the formula between energy consumption and efficiency of agricultural water pump, we know the necessity of raising efficiency and reducing consumption. Finally we take a pump factory as an example, expounds the problems existing in the agricultural water pump industry and enterprise channel management and analysis the reasons. And put forward a series of countermeasures from three levels of nation, industry and enterprise, especially the idea of the electronic commerce platform of agricultural pump. At present, the efficiency of agricultural water pump market in China is generally low, some efficient products in the market is less, the competition of agricultural pump market is chaotic, the costs of channel operating are generally high. Regulating the market competition order and constructing the electronic commerce platform of agricultural pump is good for nation, industry and enterprise. For nation, it can help to save energy, reduce the prices of agricultural pump product, promote the development of Agricultural Mechanization. For enterprise, it can reduce the cost of channel operations, make it easier to get accurate market information, in particular, some of the highly efficient products could get a larger promotion platform. For users, it can help to save the cost of the purchase and using of agricultural pumps.