Research On Development Status And Countermeasures Of Nanji Islands Tourism

With the development of China’s tourism industry and the increasing demand for tourism,Island as an important tourist destination with its special geographical environment and rich ecological resources by the public’s favor, the island tourism has become a popular choice for people to travel, leisure and vacation. China is rich in island resources, In recent years, the major coastal cities in order to develop the tourism industry, and vigorously develop the tourism value of the island, to create a unique island tourism products. However, due to the particularity of the island, determines its tourism development and development will face some of the problems listed. So,this paper discusses the research of Nanji Islands Tourism, to provide reference for island tourism development.This paper introduces the background and significance of Nanji Islands tourism, quoted by the domestic and foreign research status of island tourism, Combing the focus of their research, the basic theory of island tourism, including the concept and classification of the island, the definition of island tourism, the products of island tourism. With these theoretical foundations, this paper analyzes the development model of island tourism, as the development of reference, selected three mature domestic and foreign development model that is the Maldives tourism development model, Hawaii tourism development model, Sanya tourism development model.On this basis, this paper focuses on Nanji Islands Tourism. A detailed description of Nanji Islands tourism resources, tourism area establishment, the basic situation of the tourism infrastructure. In order to understand the Nanji Islands tourism market development situation, the market survey, through the analysis of all kinds of passenger’s evaluation and attitude on the Nanji Islands Tourism the tourism market survey conclusions are obtained. The conclusion of the investigation show that the Nanji Islands Tourism development has made certain achievements, but it also faces many problems, in order to long-term development must be solved. Comprehensive survey to obtain information and personal experience, the author puts forward the Nanji Islands Tourism Development is faced with problems, reasoned, practical.Finally, aiming at the face of Nanji Islands Tourism development put forward specific strategies. Include:increasing tourism projects, development of special products, improve the situation of land island transport, strengthen tourism infrastructure construction and service management, pay attention to environmental protection, strengthen tourism personnel construction and strengthen tourism marketing. In the future, the development prospects of Nanji Island tourism is good. I hope that through this study can provide some reference information for the Nanji Islands Tourism Development, play a positive role.