| For our economic strength, the state continued to improve in recent years show GNP promoted to second in the world, per capita disposable income of the national consumption level indicators, which also is in continuous growth. In the case of disposable funds idle more than growing, the needs of residents claim strong asset value, and the traditional way of regular savings and other financial needs of the people can not meet the situation has become increasingly prominent, new investment for the people concerned, belong urgent needs, since our country joined the WTO, the openness of the financial industry to accelerate the transformation pressure is a challenge faced by traditional commercial banks, commercial banks in China affected by these factors, personal financial services began to rise, and its rapid development. Currently in the Commercial Bank of quality customers to competition for resources is an important means of personal financial services in the new profit growth point of looking for the personal finance business is an important means of position. However, China’s commercial banks personal financial services because it does not have very long development time, causing some problems in practice. Through Personal Financial Services Marketing Strategies of detailed analysis and research, and then to put forward some recommendations.In seven chapters expand the main thesis:Chapter I is an introduction to the first chapter introduces the research background, purpose and meaning;Chapter II is theory and foreign literature review. For personal financial services, to define its basic concepts, it described its application of theory;The third chapter analyzes the current situation of domestic and foreign commercial banks personal financial services. Stage of development of domestic and foreign commercial banks personal financial services were introduced, and the comparison of Chinese and foreign bank personal finance marketing, Personal Financial Services last foreign marketing strategy analysis and reference.The fourth chapter N Bank branch in Suzhou, for example, introduced its organizational structure, the type of financial products and personal financial services;Fifth chapter analyzes the N Bank Suzhou Branch personal financial business marketing status and problems, and pointed out the specific causes of the problem.Chapter VI Specific analysis and reflection N Bank Suzhou Branch personal financial marketing strategy, and the corresponding development proposalsChapter VII summarizes. |
