The Research On GS Company Business Ecosystem Optimization

With the continuous development of social economy and enterprise management theory, the modern enterprise is facing more complex business environment and more intense competition. Enterprise competition by the previous competition elements such as product, technology, capital, and gradually to supply chain, resource integration, eventually evolved into competition in the business model and business ecosystem. Have more cohesive stakeholders, business model more effectively, more lasting ecological system will form a new competitive advantage.GS group is an enterprise with more than 40 years old, for many years engaged in the production and operation of the central air conditioning engineering and its peripheral products, has a good brand image, more creatively constructed highly decentralized GS business model. In recent years, however, due to large amounts of competitors, GS model is widely copied, GS company’s competitive advantage is not obvious, met with certain management crisis. In this case, the business model innovation, it is particularly important to build ecological system more effectively.Study theory with practice, this paper USES literature research, on-the-spot investigation, interview, comparative analysis and other research methods, trying to find out the problems existing in the GS company business ecosystem, and optimization. First of all, the author through the investigation of GS company business ecosystem structure present situation, the problems have been found. In the core business circle, GS company product characteristic is not obvious, low added value, based on the management organization structure is imperfect, imperfect management system, the business manager of control disorder; In expanding business circle, the qualifications of the GS company, technology and core products do not have high competitiveness, market just north of Yangtze; In support of maintenance, business opportunity has emerged, need GS company quickly grasp; In the circle of the external environment, GS company hit the traditional business model, sales harder.Contact theory instruction for the above problems, the author, combined with its compared with competitors, first of all define the GS company core business circle, in the business ecosystem should be positioned as operating platform providers, occupy the central position, and to provide system members Shared assets, and try to find effective methods to ensure that the whole industry chain to create value for the efficient and effective operation of the value creation activities, and share with other members of the value. Then, GS company should build the function of stakeholders in business system, the core business circle and the expansion of business circles to strengthen financial, qualification, brand, service levels, expand the regional distribution market, improve market control; In support of maintaining circle to seize opportunities, motivate the salesman develops the market; In the circle of the external environment to make certain optimization measures, etc. Third, GS company needs to strengthen the control of ecological system of the supply chain process, identify the key driver, set up the mechanism of value creation and sharing, draw support and drivers, reconstruct the business ecosystem. Finally, the author from the optimization of organizational structure, strengthening the price control, strengthening process control, strengthening agents controls, and ultimately refactor competitive advantages, to establish long-term competitive mode and the ability of sustainable development.Thesis research, in theory for the business ecosystem in the domestic industry provide certain reference significance to fall to the ground in the study, in practice can be done very good support GS company business ecosystem reconstruction, to establish a long-term competitive advantage of sustainable development.