Construction Of Modern Agricultural Operators Embedded Development By The Background Of Capital To Countryside

Since entering 21 centuries, the city industrial and commercial capital have entered the countryside, engaging in large-scale, intensive agricultural production and business activities, setting off the capital to the countryside to develop modern agriculture. The main body of modern agricultural management, which is formed by the capital, not only has became the indispensable force to achieve agricultural industrialization and marketization, but also has became an important subject to transform traditional agriculture into modern agriculture. If the modern agricultural management does not embed village, it will also encounter the "protective reverse action" of the village society, which directly affects itself development in the village. How to coordinate the relationship with the rural society, has became the main problem faced by modern agriculture management in order to make sustainable development in the village. Even, how to promote development of external capital in the rural society has also became the further academic concern and policy issues.From the perspective of interaction theory, the modern agricultural operators with exogeneity are constantly influenced by the village power structure, system culture, social relation network, and should embed the village system, embedding structure, relational network, the essential demand and culture, using absorb, penetration, diffusion mechanisms to make itself become the member of a community of village eventually. Making cases of leading enterprises, cooperatives, agricultural companies to further examine the existence and rationality of the embedded development in reality. Leading enterprises and cooperatives successfully embedded the village, otherwise, agricultural companies still encounters daily resistance of village in the process of the agricultural development for not embedding the village. Finally, respectively from two aspects of modern agricultural manager and the government to give some advices, such as the government should provide a service policy and the agricultural management should play the main role to realize the embedded development in the rural society.