Chongqing Advertising Industry Cluster Development

China’s advertising industry since 1979 after 30 years of development, has made remarkable achievements, and become an important part of economic development,through continuous exploration, advertising industry gradually to the direction of the development of cluster. For better inspire the development of the advertising industry, in2012, the first national advertising industry park was born, the State Administration for Industry and Commerce for the nine national advertising industry park awarding thus have launched a large-scale domestic advertising industry park construction. In Chongqing, the development of the advertising industry, mainly concentrated in the center of the main city Yuzhong, Jiulongpo District. At the end of the yrar 2013, the national advertising industry park approved Chongqing, Chongqing opened the prelude to the advertising industry cluster development. The development of industrial clusters is the inevitable trend of industrial development and scale,the advertising industry has already begun this trend, so the Chongqing advertising industry cluster study is necessary. At present, almost no ads in Chongqing for the development of industrial clusters, the paper after a lot of reading related research, based on field research ad industrial park in Chongqing, analyzes the current situation of the advertising industry in Chongqing and Chongqing advertising industry cluster development systemly, on this basis, it discusses its problems. Finally, the advertising industry to promote the development strategy of Chongqing.The main framework of this writing structured as follows:Chapter 1 Introduction, rapid development of China’s advertising industry and Chongqing advertising industry lags behind in stark contrast, thereby producing a research background, the research to find the causes of the problem and propose a solution, so as to promote the development of the advertising industry in Chongqing,which is the significance of the study. Followed by a summary of the current research are summarized, from Chongqing concrete reality, to determine the object of study andmethods.Chapter 2 related concepts and theories General Section, first defined the concept of industrial clusters, to explore the meaning of the concept, outlined the basic situation of Chongqing advertising industry clusters, summed up the advertising industry cluster characteristics, summarized the typical domestic advertising industry park construction the basic situation.Chapter 3 Chongqing advertising industry cluster development situation Analysis section, the first development of the advertising industry in Chongqing have been summarized, and then the cluster development of Chongqing advertising industry were a SWOT analysis. On the basis of the advertising industry cluster development scale,spatial layout, organization structure and development are discussed.Chapter 4 Causes Chongqing advertising industry cluster development analysis,the impact of advertising industry cluster development and economic factors, policy and cultural factors in three aspects analysis depthly.Chapter 5 Chongqing thinking and Strategies section of the ad industry cluster development, before proposing policies to Chongqing advertising industry cluster development problems were analyzed to determine the development of ideas, proposing strategies from the ads for industrial parks and government policy in two parts elaborate,Chongqing advertising industry cluster development provides a comprehensive reference.