Study On The Problems And Countermeasures Of Shanghai Pudong Development Bank’s Internet Finance Development

Because of the mobile informationization, smart phones, tablet PCs, PDA and other mobile devices are playing an increasingly significant role in people’s lives. Then, people’s living habits and consumption patterns have changed rapidly. Internet banking products can make the payment more efficiently and faster, as they are free from the restrictions of space and time. Being a fresh mode of consumption, it satisfies consumers better. Based on the rapidly developing of mobile Internet, big data, cloud computing and social networking, lots of traditional industries is changing tremendously. Especially, the banking business, which has been shocked deeply. On this basis, a number of new Internet financial modes come to berth. What is more, somebody believes traditional commercial banks will no longer exist in the future, because of the Internet banking. However, the Internet finance still in the developing process, remaining being observed. Now, there are different opinions in academia, regulatory authorities and financial institutions, which requiring us to speed up the study of Internet financial theories and modes.Under such a background, in the introduction of this paper, I first introduced the background and significance of selection of the Topic, combs the theory of domestic and foreign internet finance research. On this basis, in the second chapter, I focus on the concept, nature and characteristics of internet finance. In the third chapter, I mainly discuss the major modes and types of Internet finance. In chapter four, I analysis the status and problems of Shanghai Pudong Development Bank’ internet finance development. The fifth chapter, in view of the problems of Shanghai Pudong Development Bank’s internet finance development, I proposed five aspects of countermeasures and suggestions. I hope this study can help to the banking industry’s transformation from traditional business to Internet finance.