| As the earliest Shipping Agency, how to evaluate their positions accurately and competitive ability of the strength in the fierce competition environment, find problems in the company and put forward the development strategy of the company for the environment is the primary problem faced by PENAVICO Tianjin. The main research contents of this paper are as follows:(1) The history and development of the basic situation, the status quo of PENAVICO Tianjin market analysis.(2) From the company value and company service philosophy, the management level of the company, company to extend ability four aspects, the establishment of the competitiveness evaluation system, based on the AHP and fuzzy comprehensive evaluation theory of PENAVICO Tianjin competitiveness of enterprises were evaluated. Using matlab software solution, get the level of competitiveness of Tianjin.(3) Market is the foundation of strategic management, this paper uses grey prediction theory of Tianjin port link rate and throughput and PENAVICO Tianjin connected ship and ship freight volume forecast. The results show that it will be increased in 2016 and 2017. The future of PENAVICO Tianjin is optimistic. Using SWOT analysis, show the strengths and weaknesses of PENAVVICO Tianjin.(4) Finally, text from the following points of PENAVICO Tianjin development strategy were analyzed:strengthen the construction of information, building information platform; implement financial supervision system; pay attention to the enterprise human resources management; the establishment of modern enterprise system, perfect the management system of the company; establish a brand image; strengthen customer management and marketing; improve the quality of service, quality for development.In this paper, the competitiveness of PENAVICO Tianjin were more detailed study, through research and analysis will be put forward a development orientation for PENAVICO Tianjin, in the current international financial crisis worsens and global economic growth slowdown relay continued to maintain a dominant position. |
