The Financial Problem Diagnosis And Countermeasure Research Of J CO.LTD

With the continuous development of economy, enterprises are facing increasingly fierce competition and increasingly complex market environment, which put forward higher requirements for the financial management of enterprises. The good operation of the enterprise financial management system can greatly improve the management level and efficiency of the enterprise, so it can promote the improvement of the economic efficiency of the enterprise. But in the current market economy, many enterprises in our country the existing financial management system and inadequate, daily financial activity also exist a variety of, has greatly restricted the development of enterprises. Therefore in the current economic background, to carry out scientific and effective financial diagnosis and put forward the further improvement measures to effectively strengthen enterprise financial management system, also has a significant effect on strengthening the financial management activities of enterprises. Automobile manufacturing and manufacturing industry plays an important role in promoting the development of economy. It is one of the important industries of our national economy. With the enhancement of the national consciousness of Chinese enterprises, more and more domestic cars with national characteristics have been favored by the domestic consumers, the national independent brand cars will also usher in a good opportunity for development. This article selects the typical national independent brand automobile company in this industry, and combined with the actual financial diagnosis and analysis of the enterprise, the other enterprises in the automobile industry also have certain reference significance.The JCo.,Ltd as the research object, using the method of case study of J Auto operating and financial activities were analyzed, diagnosed existing problems, and puts forward a program to solve the problem, so as to improve the company’s performance. This paper is divided into five parts. The first part is the introduction, mainly introduces the diagnosis of modern automobile development background and financial review of related theories at home and abroad; the second part is an overview of the diagnosis of the financial theory and the definition of financial diagnosis method; the third part is the J automobile financial condition and problem diagnosis, mainly for 2015-2015J automobile financial position and operating results of analysis, comparison, and then combined with the data on industry benchmarking enterprises carry on the crosswise comparison diagnosed J auto business operation and financial status. The fourth part is to analyze the causes of the problem by the comprehensive diagnosis and put forward the control measures; the fifth part is the conclusion and prospect.The research of J automobile problem diagnosis and countermeasure based on financial perspective has certain theoretical and practical significance. On the one hand, through the combination of case analysis and normative research method, is conducive to a comprehensive and in-depth understanding of the financial enterprise diagnosis method and its application; on the other hand, through a national representative company of the domestic auto industry analysis will help the domestic automobile enterprises managers to find the problems in the financial management, make clear financial problems the solving measures, provide some reference for the J automobile and other domestic automobile enterprise development, help enterprise external investors to grasp more accurate useful information to develop a more effective long-term investment strategy, the development of national power enterprises, to promote China’s independent brand automobile R & D and manufacturing building blocks.