Research On The Marketing Strategy Of Anhui Daily Customization Tourism Project

Currently tourism has become a new growth pole of modern industry, and in many areas has put tourism industry as a pillar industry of the local economy, relying on the advantages of local tourism resources, develop more tourism products to meet market demand. According to Chinese reports net 2015 report shows that in 2020 China will become the world’s superpower tourism, in terms of total tourism income indicators, employment indicators, or financial contribution, as well as multi-functional target system tasting, Chinese tourism the huge growth potential. This means that the future of the tourism market will be more fragmented and target customers and potential customers increased precision of market analysis tends, high-end tourism products need to be further developed and diversified payment. At the same time, market-driven cross-border tourism consumption, car ferry aircraft and other transportation industries as well as the hotel industry flourished.Consumers have a strong tourism demand, tourism companies springing up, have to show their superiority, in this case, in recent years, reported by the local media, the Union of spontaneous coalition of meteoric rise, to the advantage of their strong propaganda and media its good brand credibility strongly attract tourists, forming a fierce competition in tourism marketing. Union of newspaper publicity has a natural advantage Newspaper Group has a wealth of experience and success to promote its marketing strategy, coupled with its own brand credibility can quickly attract tourists to succeed in the tourism market. Anhui Daily seize the opportunity to launch more attractive tourism marketing strategy, especially in tourism and Family Fun custom personalized, driving and other aspects loved by the masses, even in the neighboring provinces of Anhui Province has strong influence, but also made great success.I for many years engaged in the promotion of tourism and other related products in Anhui Daily. In the long line of work, the Anhui Daily tourism marketing channel has a more comprehensive understanding of the advantages by Anhui Daily tourism projects to be fully explained, come Anhui Daily tourism project marketing advantage. This advantage is reflected not only in terms of publicity, but also in the planning of each item on the. But I also found Anhui Daily tourism marketing is facing external threats, threats or opportunities is intense competition from domestic and international tourism market, industry competition, growing customer demand and suppliers; internal threats there are more products single, homogeneity, narrower audience, small resource sharing efforts and other issues. For many problems faced by Anhui Daily tourism marketing, I believe that Anhui Daily tourism marketing strategy should use 4C theory, in order to lay the foundation to ensure that the advantages of new channel development and marketing innovation, strengthen the channels of customer service, pioneering online marketing channels, while doing good marketing channel strategy safeguards, such as human resources and support, and improve organizational structure, financial audit oversight.Structure of the article is as follows:The first chapter is introduction, and mainly on the research significance, research ideas,background, research status and methods; The second chapter is an overview of tourism marketing theory, mainly on tourism marketing theory,4P marketing mix,4C marketing mix, brand marketing, and other content; the third chapter is tourism sales Anhui Daily external environment analysis, mainly on the situation in China tourism market, competitors, customer needs, vendors analyzed; the fourth chapter is Anhui Daily travel sales situation and existing problems, introduced the Anhui Daily tourism projects, characteristics and problems; fifth chapter Anhui Daily tourism marketing channel strategy advice and safeguards, mainly put forward policy recommendations for Anhui Daily tourism marketing channels and implement safeguards. The sixth chapter is the conclusion and prospect.