Research On Food Safety From The Perspective Of Transaction Cost

"Country with civilian for this, people on food, food safety is first, food safety since ancient times is related to the national economy and the people’s livelihood issues, in recent years, a series of food safety incidents in all walks of life, and also caused widespread concern, especially given 2015" history’s most severe "said April 24, through the revision of the the People’s Republic of China Food Safety Law(revised in 2015),. Food safety issues, on the one hand is due to the particularity of its own attribute of food, but more should be attributed in the existing system maintenance food safety of transaction cost is much higher than the transaction costs of production and management of food. Therefore, in order to fundamentally reduce or completely solve the problem of food safety, it is necessary to study the issue of food safety from the perspective of transaction costs.New institutional economics transaction cost theory under the prior search cost corresponding food safety issues in the information transmission and the cost of screening;things decision cost corresponding to the issue of food safety in food cost premium; post supervision execution cost corresponding to food safety problems in the government and public supervision and consumer rights cost. Above three aspects of research. In this paper, the qualitative research focus, in clear transaction costs and food safety basic definition based.Analysis characteristics of the present situation of the China’s food safety problems, and combined with the example of "Sanlu milk powder incident" analysis, try to make systematic and comprehensive interpretation of current food security problem from the angle of transaction cost.In the author’s opinion, is currently China’s food safety problems in the search cost exists information asymmetry and distortion problems. In the cost decision existence "shop big bully", "price of high-quality low" problem, in supervision and the cost of rights exist high cost of the supervision of the government and the public, consumer rights difficult problems, and these problems caused high transaction cost of the food safety maintenance, repeated and lead to the food safety issues. Therefore, this paper thinks that it should be to improve the relevant system in the field of food safety to reduce the transaction cost of the basic ideas, by solving the basic lawof the "vacuum" and "cross" zone, to the defects of administrative rules and repair of the basic law, the "Internet of things" improve the traceability system, construction of the radiation mechanism of punitive damage penalty, improve consumer rights protection system and fiscal relief and strengthen advertising joint and several liability of countermeasures from fundamentally reduce or even solve the food safety problems, in order to protect safe on the tip of the tongue, so that Chinese consumers can be at ease consumption, ease of consumption.