Study On Old-age Real Estate Development Of Shenyang City

Shenyang entered the aging society in 1992, the population of aged 60 or older is 72 million, which accounting for 10.2% of the total population. By the end of 2015, the city’s elderly population aged 60 and over rose to 157 million people, accounting for 21.47% of the proportion of total household population. The increasing proportion of Shenyang elderly population prompted the growing demand for pension services. Currently the number of existing pension agency has been unable to meet the growing needs of the community, while the number of high-end retirement community with better services is less. Therefore, the pension real estate development in Shenyang City has become an urgent research topic.From the perspective of Shenyang pension real estate development, the article analysis about the present situation of Shenyang endowment real estate development, found the questions that generated in the process of real estate development in Shenyang: lack of pertinence policy, high target customer orientation, the planning is backward, and development funding is limited; On this basis, according to the problems that existing in the development process, the article summed up the reason for the existence of the problem: the government’s support of endowment real estate is not in place, the elderly market is lack of segmentation, the planning and design is lack of scientific, financing way is singleness; Then summed up the successful experience of excellent construction of inland and abroad, such as Japan, the United Kingdom, the United States and Shanghai. Analysis the experience of these successful stories. Finally, in view of the Shenyang endowment real estate problems that exist in the development process, put forward the countermeasures and Suggestions from four aspects : give full play to the functions of the government, accurate positioning the elderly market, carry out professional and reasonable planning and designand seek innovative financing model.