The Real Estate Project Planning Analysis Of Dalian Guotai' Dibowan

With the development of society, China's housing construction has entered the era of quality, and constantly creates new ideas to live. The residential type design and the surrounding cityscape, the human environment, the ecological environment blend together, and achieve the "Habitat-in-one" ideal state. China's real estate development and housing construction is from extensive stage toward rational, immature to preliminary mature, a seller's to buyer's market. In the process of transition from self-built units, workers financing under the original planned economy mode to a investment development mode under the market economy condition gradually, the real estate industry actions related aspects of a qualitative change. The new development model makes the real estate into market economy, so that the rational project planning of developers is the key to success for real estate development and management.Real estate planning is the core steps during real estate operation. Real estate planning and operation of the project must be mastered and understood for a successful real estate developer. On the base of real estate planning research analysis, the paper on real estate projects conducted the combination of the author's participation in Dalian Guotai' Dibowan and the practice of engineers as the actual work experience, the main content and use to explore and study with a view to planning for real estate projects to enrich the theoretical framework and projects beneficial to the practice.As a successful example of Dalian real estate, Guotai Real Estate creates a world-class luxury bay landmarks - Dibowan in Baroque style. For the specific characteristics of the residential building projects, this paper mainly presents from investment decision-making planning, planning and design planning, construction planning, integrated marketing planning, property management planning. Pattern of full-process planning used by consumer demand for the center and a strong overall strategic marketing concepts. Its goal is meeting the needs of consumers and implementing the rapid development of enterprises.