The Pitaya Of Qinzhou Industry Present Situationand The Development Research

Qinzhou is located in the south of Guangxi, with the unique natural and geographical advantage of dragon fruit industry, the industry developing rapidly in recent years, planting area, yield have been greatly improved. But some problems appeared in the process of development has seriously affected the development of dragon fruit Qinzhou industry. Therefore, systematically research on the development of Qinzhou dragon fruit industry has important theoretical and practical significance. In this paper with the method of literature and questionnaire survey of Qinzhou dragon fruit industry present situation and existing problems of system study, has been clear about the healthy development of Qinzhou dragon fruit industry need strategy. The results of the study are as follows:The problems which existing in the process of Qinzhou dragon fruit industry development:propaganda does not reach the designated position lead to the masses of dragon fruit industry understanding is not deep, developing enthusiasm is not high; farmers affected by traditional idea are not willing to put the land circulation, affected the dragon fruit industrial scale of planting; underfunded, relative lag of cure of technology backwardness lead to seedling; production technology penetration is low; circulation is weak, the market dynamic information is ineffective; the restriction of traditional economic consciousness, brand awareness is not strong; the low degree of industrialization, standard production base construction lag behind.Qinzhou dragon fruit industry development countermeasures:(1) to intensify propaganda, focusing on a typical drive:use a variety of means to promote the economic benefits of planting dragon fruit, establishing demonstration pilot project of dragon fruit, increase the investment promotion and capital introduction propaganda; (2) enliven the land transfer mechanism, improve the organization scale of planting:increase publicity of related laws, establish and improve the security system, increase the intensity of fiscal and financial support, establish dragon fruit farmers cooperatives; (3) to develop the breeding work use advanced breeding techniques, increase the breeding of scientific research project funds investment; (4) the promotion of advanced technology, improve the level of farmers’production:use the Internet platform for propaganda dragon fruit planting technique, cultivation technology training classes, held the field exhibition; (5) to strengthen circulation service, promote sales channels:hold dragon fruit planting exhibition, to form a production and sales of a consortium, expand sales channels, the construction of agricultural products the construction of the logistics base, fruit wholesale market and the corresponding sales information platform; (6) to strengthen the construction of brand and expand the Qinzhou dragon fruit awareness:strictly control the use of fertilizers and pesticides, planting standardized demonstration base of dragon fruit, strengthening brand publicity, guide enterprises to carry out product quality certification; (7) to strengthen the construction of standard, the implementation of standardized production, play to the functions of government departments and play to the leading enterprises of information and capital advantage, play a technical advantage of leading enterprises; (8) to develop the deep processing of dragon fruit:to strengthen the cooperation with financial and technical strength of the company, set up commercial processing center, the introduction of advanced equipment to produce more byproducts, stepping up efforts to focus on product development.