The Financing Model And Strategy Research Based On B2B E-Commerce Platform In Supply Chain

For a long time, financing difficulties and the high cost of financing has been plaguing the small and medium micro Enterprise in China. With the rapid development of the internet, relying solely on the traditional and single supply chain financing mode has been unable to meet the development of market economy. The B2 B enterprise’s own funds grow rapidly, and can be real-time monitoring platform of micro, small and medium enterprises to receive the delivery record, logistics, financial records and other advantages, so B2 B e-commerce began to set foot in the field of supply chain finance, to open a new era of the Internet financial. Although B2 B platform to compete with Banks on the business scope, Banks and e-commerce platform still is given priority to with strategic cooperation to achieve win-win situation. So how to implement supply chain finance model in the B2 B e-commerce platform, to let the main enterprise to obtain maximum profit and to control the risk effectively, these have important research value.In this paper, supply chain finance and e-commerce and other related theories as the foundation, to build the supply chain finance model based on B2 B platform, and based on its operation mechanism, to construct and quantitative analysis of the cost-benefit function of financing model, so that we can explore the operation strategy of the main members. At the same time, this paper studies the incentive mechanism of supply chain finance in B2 B platform, respectively from strategies of the B2 B platform incentive dealers and bank incentive B2 B platform, to analyze the incentive coefficient and the effort coefficient, in order to put forward the corresponding effective measures of financing supervision and incentive policy, and to control the financing risk. This paper has carried on the empirical analysis further, focuses on the analysis of B2 B platform financing object selection, B2 B platform financing cost rate optimization, financing enterprise loan amount, and the product quantity optimization, etc. In addition, this paper put forward the effective measures of financing supervision and incentive policy, to control the risk of unified credit.This paper makes a qualitative study and quantitative study of supply chain finance model based on B2 B platform, trying to quantitative, scientific, rigorous beneficial exploration of the strategy formulation, optimization decision, incentives of supply chain finance model based on B2 B platform, to provide technical guidance for the development of B2 B platform, reduce financing costs, as well as the cooperation mechanism of supply chain and commercial banks.