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The Improvement Of Management Of After Service Quality Of Sg Construction And Machinery Companies

Posted on:2017-01-20Degree:MasterType:Thesis
Country:ChinaCandidate:Y XiongFull Text:PDF
GTID:2309330485484761Subject:Business Administration
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The 21 st century, the economy of our country is the process of transition from manufacturing industry to service industry, is in the transition stage, market economy will be in a very long period of time in the condition of buyer’s market. On service industry based on the environment of buyer’s market, the operating level of sales service have a high demand, even can directly affect the ability to keep such key problems as the survival and development. At the primary stage of business sales, the company will be for advertising promotion, pricing policy, promotions and other means to do a lot of work, a large number of efforts. Of market, however, if the product has been able to in terms of quality, utility, and the price is difficult to compete with similar products for a big advantage, will choose the business sales gradually toward the service mode of the whole system constantly improve, in the same industry competition, the quality of service plays an increasingly important role.For contemporary enterprises, business sales service quality for sales, sales of service before more and more attention, this is the first marketing success requires conditions; At the same time, more requirements for the product sales after the appropriate level of service quality, the reason is that after the products are sold by the customer can access to the service quality of high and low for business sales have a great impact on whether can coverage continues to expand, even to the enterprise the management sales successfully played a decisive role.This article will loader after-sale service department of chengdu god steel group as the main research object. The enterprise in the process of development is facing many challenges, human resource configuration in the middle of the competition, the competition level and the quality of after-sales service and so on various aspects the problems needs to solve. After-sales service opposite of jobs because of enterprise’s original mechanism system, produce a series of problems in the after-sales service work, such as work schedule without order, customer complaint can not get timely treatment, service personnel grapple with, and so on and so forth, so the quality of the service level is often the customer’s complain, have more very person will to a large impact on customer loyalty and satisfaction level. The above phenomenon for commodity business sales work smoothly formed the serious obstacle, related functions of the after-sales service should be quick to find a way related to level of service quality of their own ascension. In addition, after accessories business management is also related to the implementation of the strategy of market and development.This article through to chengdu god steel loader after-sales service department, mastered in providing after-sales service of each link of the point. The work that the focus should focus on strengthening enterprise and external environment constantly cooperation, organizational structure, internal management, improving staff service consciousness and continuously improve service process, by using advanced technology to improve after-sales service and spare parts service chain, etc., every link should be attached great importance to, so that the overall quality of service has greatly improved, and on this basis, employees and organizations to establish and consummate the overall level of service quality monitoring system, achieve finally make after-sales service concept by enterprise attaches great importance to the level of ordinary employees, and thus more for overall improve the quality of after-sales service guarantee.
Keywords/Search Tags:After Severice, Service Quality, Management Of After Service Quality
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