The Research Of Operation Model Optimization Of Fresh Agricultural Products E-commerce

After China’s accession to the WTO, the economic development of China has closed to the global economy. And agriculture is the key of the development in our country, in order to better develop our rural economy, make the vigorous development of the agricultural market become true, agricultural products market in China will inevitably choice to closed with international standards. So the development of agricultural products in China can better use of international resources and advanced technology which related to agricultural products. All round the world agricultural economy, informationization and e-commerce is an effective means to agricultural prosperity. Therefore, in order to speed up the circulation of agricultural products in our country, agricultural e-commerce became the inevitable choice of the government or a company. But, our country is faced with such a reality- agricultural e-commerce developed later than western countries, significantly ahead of theory practice. Although agricultural e-commerce in China no matter in practice or in theory at the primary stage, however, as a kind of new formats, in agricultural e-commerce gradually mature, it can better improve the circulation efficiency of agricultural products and its international competitiveness of China.On this paper, on the basis of the study of a large number of literature and related works, by using the method of the quantitative and qualitative analysis, literature review method, questionnaire and statistics, and model optimization. In the supporting of related theory, though a large number of field research and experience, summed up the situation of fresh agricultural product e-commence in our country, analysis the factor that influence the operation mode of fresh agricultural products, found the problems existing in the operation mode of fresh agricultural products and explore the reasons. On this basis, a true company for example to analyzing the supply mode, storage system, logistics and the distribution of this company. And comprised with other good development company in fresh agricultural product e-commerce operation mode, finding which can using for this company, and then optimize the operation mode of this enterprise’s fresh agricultural products. And the study of this company’s operation mode can reflect the whole operation situation of fresh e-commerce. This paper based on a specific enterprise or a “dot” as the breakthrough point to study the construction of the fresh agricultural products e-commerce operation mode. In the way of writing this paper, the writer not only uses theory such as transaction cost theory, consumer behavior theory to supporting the point, but also having a great number of filed investigations. Finally, we can optimize fresh agricultural products e-commerce from logistics and supply, which can make the better development of fresh agriculture products e-commerce and also promote the development of agricultural economy.In this paper, we optimizing operation mode of fresh agricultural products e-business based on the combination of theory and practice. The writer through analysis the problem which existed in fresh agricultural products e-business operation mode, conclude that we can study this subject from several aspect, namely the base layer, core layer and supporting layer, and have briefly overview the content of each level and introduce it’s how operate. In the end of this paper, the writer based on the former mode which optimize fresh e-business operation put forward corresponding suggestions and measures to make the fresh agricultural products operation mode more rationalization, and make the fresh agricultural products e-business market more healthy and orderly, then improve the profitability potation of enterprise that entered into fresh agricultural e-commerce market.