Research On The Operation Mode Of O2O In Fresh Agricultural Products

With the increase of food quality and safety awareness, consumers put forward higher expectations and demands for high-quality, green food.And the rise of fresh electricity supplier for consumers to provide a reliable platform for fresh food supply.However, due to the high cost of cold chain logistics and the particularity of fresh agricultural products, C2 C, B2 C mode can not effectively solve the problem of terminal distribution, also can not provide consumers with better experience.And the O2 O mode of fresh agricultural products effectively solve the problem of online and offline integration, fresh electricity suppliers provide fresh experience store online,relying on the advantages of stores and channels, the online customer resources to the line, so that consumers actually perceive the quality of fresh products.This mode of operation is not only to meet the user experience, but also to narrow the distance between the enterprise and the consumer, achieve seamless consumer spending.Based on the analysis of fresh O2 O, this paper analyzes the O2 O convenience store of fresh agricultural products. By constructing a game model, the two two game,to further tap the balance of interests of consumers, convenience stores, fresh electricity three party, to achieve a win-win situation. In the analysis of the operation mode of fresh agricultural products O2 O service supply chain, the paper puts forward the idea of the fresh supply chain service system, which is helpful to realize the goal of the entity network intensive in the future. Customer’s shopping experience value is an important link to achieve the perfect closed loop of fresh O2 O, according to the relevant provisions of the service level agreement respectively from the three aspects of online, offline and O2 O platform, set up a quantitative index, the corresponding service quality parameters, continuous and strengthen consumer interactive experience, improve customer satisfaction. In the process of looking forward, I putforward the 020+C2B fresh electricity suppliers operating mode, customized sales will meet the user’s personalized needs.