Research About The Automobile Culture Development Mode Based On Consumer Preferences

Automobile is the bibcock of modern industry, it is a sign of modern life. It combines the mechanical, chemical, energy, electronics, information and other important industry cutting-edge technology, it is the modern human society the crystallization of advanced scientific and technological progress and cultural development. Build "automobile culture", we need to put the "automobile culture" and the automobile industry production and industry development and characteristics of organic and the whole economy combine closely, that is to say, how to use of the car, cultural features and aesthetic interest equivalent automobile new technology in the process of r&d and innovation, combination of design, technology and driving performance, etc, to make the mass consumer demand preferences, habits formed by automotive culture become the inner motive power of development and innovation and basis.In this paper, based on consumer preferences for research, to automobile culture development model as the research object, studied the Shanghai automobile culture development model. This article first elaborated our country the development of society and the development of auto industry. Then, the car culture, cultural development patterns and consumer behavior theory three aspects has carried on the summary of theory. In this article, through a large number of literature, the present situation of the automobile culture at home and abroad were reviewed in detail, so as to find similarities and differences, and lay a foundation for the later research direction. On the basis of the theory foreshadowing for understanding consumer choose and buy and use cars in Shanghai, designed the questionnaire, the research object, research site is determined. Questionnaire covers basic personal characteristics, car features of consumers and car preference, and influence the choose and buy and use of personal factors, enterprise, government factors most scored three research. Through the full range of cars and car preference to consumer research, the application of SPSS and Excel software of survey data for statistical analysis tools such as the quantitative analysis of the related factors that affect consumer degree of conclusion. In Shanghai in the end, the automobile culture development environment of SWOT analysis, choose the more suitable for the Shanghai automobile culture development pattern and the improvement of the corresponding strategy, provides the reference for building of Shanghai auto culture.