Research On Information Integration Strategy Of ZH Airlines

Accompany by the progressive deepening of the Economic Globalization, the Globalization of domestic airline industry has been developing circuitously as well. Various global alliance of airline had entered into China, domestic airlines are facing the new challenges of administration and development. We have raised the Informational development to the national strategicallevel,airline industry has to advanced constantly in informational development as a pillar industry of the national economy. The informatization would be the decisive factor in future competition among enterprises as the continuous development in air passenger and freight transport and other aspect of airline industry. Information integration would be the significant stage of future informatizational development and it will bring the successes in manufacture,running and administration to aviation enterprise. Airline could increase the efficiency, cut the cost of running, promote the service quality and broaden the scope of market through integrating the information, accordingly, accelerating the comprehensive development of airline.In this paper, the theoretical basis of the relevant literature at home and abroad for the strategic management of the company,use the theory of strategic management of corporate information. From point of view of single airline development angle and the practice of business management, the use of qualitative research, focusing on analysis of airline information management strategy and the necessity of integration, as well as the domestic aviation enterprise how to in the company at the strategic level to develop information integration strategy.This thesis is basen on the Information integration strategy and enterprise strategy theory which expounds the importance of the Information integration strategy for the achievement of airline enterprise strategy.It takes the case analysis method.It summarizes the circumstance of Z.H. Airline’s strategy through analysing its situations and experiences and found some problems as follows:the distribution of infrastructure is dispersive, the allocation of human resources is unreasonable, managers are deficient in the comprehension of information integration strategy,lead to unrealize the integration of business system and the sharing of information intergration,form the information island.Information integration strategy to match with the organizational strategy, so as to make research and development and application of enterprise information system with strong strategic and purpose, so as to realize the information system for the development of enterprises to create strategic value. Information integration of strategic planning is a part of the business strategy, the purpose is to enterprises of all kinds of information resources and business strategy with up, maximum support the strategic goal of the enterprise, can better predict the enterprise resource demand, so as to make a reasonable allocation of resources, need to meet the needs of the development of enterprises. To obtain the Z.H Airline’s targets and programmings of information integration strategy through the researches and analyses.The contents of Z.H Airline’s enterprise strategy and information integration strategy and detailed implementations of information integration strategy and lines are all in the fourth charter,it also presents the countermeatures against the implementation risk.I hope the research could provide the valuable reference to Z.H Airline’s information intergration.