The Research Of HNC Industrial Property Operation Strategy

Under the negative influence of macroeconomic environment, the willing of investment expansion of Chinese Industrial enterprises drops off currently, which put high pressure of lease and money-making on many industrial parks.HNC is a company in the Automotive and Auto Parts Industry. Following the BAIC Group’s (parent company of HNC) nationwide development strategy, HNC purchased large-scale industrial land surrounding the new vehicle factories of BAIC Group around the whole country. Not only for locate HNC’s auto part factories serving BAIC’s vehicle factory, HNC but also need to rent out some surplus plants to other companies in order to optimize the financial preference. The core value points of this article is about the way to maximize the value of industrial land, to provide Value-added Service to companies in industrial parks, to get rid of the traditional profit pattern (rental collection), and to research and establish the development strategy of HNC in the field of industrial property operation.The writer researches the location selection, price position, service provide and profit pattern by qualitative and quantitative analysis method, and sets-up a new sustainable development strategy of HNC’s industrial property operation, which can be named as "specialization development strategy". The new specialization development strategy may also be a positive preparation for next round growth of the economy after current low ebb.