Rsearch On The Development Strategy Of Raoping’s Tea Industry In Guangdong

Raoping in Guangdong Province is located in the town of Kung Fu tea. Tea industry is a traditional quality industry in Raoping, and it is also one of the pillar industries of Raoping’s agricultural economy. Reform and opening up 30 years to after the vigorous development, the development of tea industry in some deeper problems gradually revealed: uneven quality, serious waste of resources, dependent on the weather, poor capacity to resist disaster restricts their Raoping tea industry development, the future how to walk out of predicament, to enhance the competitiveness of the industry, open up a new situation and challenges are unavoidable. This paper attempts to describe the status of Raoping tea industry; analysis of the problems in Raoping tea industry; finally, from the following several aspects to promote the integration of the development of tea industry, to enhance the competitiveness of countermeasures. Specifically for the production: first, the cultivation and growth of leading industries, to achieve industrial management; second is the establishment of tea technology service system and innovative R & D platform; third is to stabilize the product quality, the implementation of strict quality standards. Sales: first, the development of the tea market, smooth sales channels; second is to cultivate the advantages of brand; third is to actively use the tea culture and tourism resources, the development of agricultural tourism.