Research On The Strategic Transformation Of HN Coal Industry Group

Coal mining industry as a basic industry, and the national economy and people’s lives have important relations. However, the current coal reserves in China is less and less, environmental protection requirements are getting higher and higher, the national macro economy is also in the growth rate shift, structural adjustment pains and pre stimulus digestion period. Coal prices all the way down, coal machinery manufacturing and other industries continued to slump. The national coal industry entered the "winter", engaged in coal production of state-owned enterprises in an almost complete loss, HN coal group enterprises operating under the influence is also very obvious, the part of the mine or due to resource depletion and accelerated into recession, or according to the requirements of policy, operational difficulties forced to shut down or half shut down, the decline in production and sales, rigid cost growth. In order to better cope with the new situation, the HN coal group must change the mode of development, mergers and absorb the advantages of resources, enhance enterprise competence, play the role of market orientation, to survive in the competition, in cooperation for development, unswervingly carry out the strategic transformation.The HN coal industry group development strategy as the object of study, through field research method of HN coal industry group industry background, human resources, production operation, financial condition and other conducted an investigation, using the analysis method of pest and SWOT analysis method and case analysis method has carried on the analysis to the strategic environment of the HN coal group, found in the process of the development of faces: serious excess capacity,the requirements of environmental protection increased, demand slowdown, coal channel improvement brought about by the test of survival, the majority of mine in the province into the aging period, resources are on the verge of exhaustion, and then put forward the necessity of strategic transformation. In view of the problems in the process of the development of HN coal group, it puts forward the specific strategic transformation plan. Proposal HN coal group to enhance the core competitiveness of enterprises, and improve the efficiency of enterprise management, and ultimately achieve enterprise operating efficiency as the goal, to match the resources, industryassociation, cycle development, policy oriented principle, adjustment of HN group coal enterprise development strategy, specific development strategy adjustment are as follows: "new energy, limited pluralism, transformation step by step" development strategy, on the group’s main business direction adjustment, implementation of main and auxiliary separation, in the province of the coal sector to implement "orderly contraction, of existing non media sector implementation of to the inferior Fuyou",the implementation of the reform of property right system, implementation of the information strategy. Finally, it puts forward the corresponding safeguard measures:the system guarantee, the capital guarantee, the technical guarantee and the survival security.Research Based on the long-term development of HN coal group, aims to help HN coal group better adapt to the new normal economic development, and seek greater development in major opportunities and challenges.