Research On The Marketing Strategy Of DouguoRecipe APP

In recent years, with the popularity of smartphones and into the era of 4 g communication technology, network platform from PC to smartphones, such as the portable terminal, the mobile Internet into rapid development era, APP marketing unprecedented attention, its unique pertinence, real-time, richness, interesting and interactive marketing characteristics make the enterprise welcome.DouguoRecipe APP is the first company in the domestic food community, established the first interaction platform in food, now has developed into the first, the highest market share and market user downloads the most popular with the users of the gourmet kind of mobile applications, the purpose of this study is to take the market marketing the basic principle and the APP marketing research as the guide, combining with bean fruit food APP marketing present situation and problems, to locate the choice of marketing strategy, in order to accelerate the commercialization DouguoRecipe APP, entered the stage of profit as soon as possible.This paper put forward the thesis research question, by sorting the market marketing related theory, analyzed the DouguoRecipe APP marketing present situation and main problems. Through the DouguoRecipe APP marketing environment, STP marketing, consumer demand, the three major elements of analysis, to DouguoRecipe APP marketing strategy positioning, include product strategy based on meet the demand of consumers, consumers pay a cost based pricing strategy, channel strategy based on consumer convenience and promotion strategy based on consumer communication four aspects. At last, it put forward the marketing strategy, marketing strategy proposed DouguoRecipe APP marketing strategy implementation safeguard.Through the analysis of DouguoRecipe APP marketing strategy, to meet the consumer demand is APP, which set up to carry on the business transformation is the road to success, hope that through this article to bean fruit food APP marketing strategy research, play a certain reference role for APP development, speed up the APP market development.