Research On The Marketing Strategy Of ETC Products In Huishang Bank

Entering the new century, China’s highway mileage is increasing, more and more vehicles, and the vehicle ownership rate of increase is greater than the current highway construction speed, causing the vehicle to increase by the time the high-speed toll, often causing congestion, thereby so the highway under increasing pressure. How to maximize save resources, maximize the potential of the highway, the highway is the current key issues of concern to managers. Nowadays, with the development of electronic technology and technology, electronic toll collection system into the public eye, it is intended to address highway congestion, reduce the time the owner through the toll station, in order to effectively improve traffic.ETC products in the expressway will occupy the position more and more, how to expand the Merchants Bank ETC product sales and market share, it is the focus of this paper. In this paper, the basic theory of marketing strategy is based on literature analysis and survey research methods, combined with macro and micro analysis and SWOT analysis, detailing the sale of Huishang Bank Anhui Expressway ETC card (logo cards) marketing and promotion Status for Huishang Bank currently exist in the sales ETC product problem, some solution ideas. The study found that construction of Huishang Bank outlets, promotions degree in ETC card marketing process, for the process, propaganda, and product features are lacking breadth. According to this article believes that the Merchants Bank ETC card marketing is concerned, it is necessary to establish a dedicated sales team, the second is to establish and improve the incentive mechanism, the third is to expand the range of value-added services, the four is to find customers, precision marketing. But also to strengthen the provision of financial support for ETC sales process, technical 1 support, policy support and other three protection. Only in this way, product sales ETC Merchants Bank will be able to take the initiative in the market, and to promote the ETC system in Anhui Province and make due contributions. We hope this study Anhui Expressway ETC card to further promote the play a certain reference.