Innovative Development Of China’s Bancassurance

Bancassurance is an important channel of insurance sales. Our Bancassurance model is still at a relatively junior level, the degree of integration between commercial banks and insurance companies is relatively low. Development Bank Insurance is a gradual process of evolution, gone through four major stages:infancy, start, mature and stable, which is the banking and insurance from the primary to the progressive development of advanced, progressive integration into the process. Depending on the form of business cooperation and collaborative business strategy, bancassurance cooperation mode is divided into distribution agreements, strategic alliances, joint ventures and financial groups of four.Compared with Europe and other developed countries, bancassurance started late in 1996 to enter the Chinese banking and insurance, but the development of fast. Starting in 2011, again with the force of regulation, Bancassurance in fact entered a new stage, that is, the adjustment in regulation, seeking stages of development in the specification.Contemporary Chinese Banking is increasingly clear that the development of bancassurance also encountered some bottlenecks. Most of our Bancassurance or savings bank life insurance sales agent-based, the other is more difficult to counter in the bank insurance sales. Currently the vast majority of literature research cooperative insurance companies and banks to expand, and life insurance companies as a case study analysis. This article is mainly to explore how some of the P & C products, especially high-quality property insurance marketing innovation, and with the commercial banks this excellent platform to find the right sales model. Mainly from the corporate, institutional and individual clients in these three areas to explore banking and insurance products and sales model, based on innovation and ponder banking and insurance products sales model.The rise of cloud computing and big data, and to the financial industry has injected new vitality. Popularity of the Internet is the basis for the rapid development of Internet banking, the rise of mobile Internet so that more and more people use personal consumption activities to online or phone side. Changes in consumption patterns will inevitably produce new business models, the popular "Internet thinking", in fact, is to use the Internet as a new business model to transform the traditional business model of thinking. Internet thinking is constantly subvert the traditional industry, has now spread to the financial sector, the banking and insurance network development and precision marketing is an irresistible trend. In this paper, mint network (mint.com), for example, explore the use of bancassurance large data precision marketing users, and vision to create a "digital listening bancassurance platform." The platform enables the bank insurance marketing body for the collection and analysis of data in real-time Internet-based data, insight guide precision marketing.China’s financial industry in the framework of separate supervision, both faced long approval efficiency challenges facing the risk-benefit balance mechanism between the cross-industry issues, restricting service innovation for the real economy integrated financial needs. In subUnder the supervision of the institutional framework, dynamism and innovation of financial institutions can not be fully realized, the competitiveness of the financial markets is also suppressed. Therefore, under the trend of mixed Chinese Financial Supervision Legal research has become an important issue and the urgent needs of the practice:of China’s financial reform. At present the voice of higher regulatory reform is line 3 will be merged to form "the central bank+Conduct Authority Prudential Regulation Authority" regulatory model. Construction with Chinese characteristics and operation of an integrated financial regulatory system, establish a "central bank+ +Conduct Authority Prudential Regulation Authority" regulatory model should promote the "three unities":a unified regulatory rules, and create a unified financial market environment; unified regulatory information, promotion financial regulatory effectiveness; unified push regulators to enhance the overall level of financial supervision.