A Research On The Development Strategy Of R Company

With the acceleration of the process of marketization of interest rates, the people’s Bank of China made a series of measures to promote the process of marketization of interest rates. As a result of interest rate marketization, the traditional profit model of financial enterprises has changed. Financial enterprises need to abandon the original mode of operation, and manage their products finely to enhance their competitiveness in the industry. This change prompted financial transformation and upgrading of enterprises imperceptibly. As the marketization of interest rates, the new model of Internet banking is gradually to subvert the traditional financial industry. The modern information technology widely and deeply used had changed of the interpersonal communication mode, and brings people a great convenience and new experience. As internet technology and the thoughts have been subverted the thinking mode of traditional financial industry time and time again, the synergy between them has become more obviously.Financial enterprise management software is widely used in banking industry. Today, the banking industry is more dependent on data support from the services of financial software. As the market demand and competition increasingly, financial management software enterprise has no longer only provided software, and they tend to provide IT management software and IT management consulting, a whole solution to satisfied customer. At the same time, the rapid development of the IT industry need to research continuously and independently. As a result to maintain its unique in the market. Only this constant innovation would seize the market opportunities. This thesis is going to study R Company; it’s a financial business management software company. Through the research of R company development strategy, we will explore the current market environment of financial management system of enterprises, and to know how to develop a strategic, access to business opportunities, and resources occupation.