Research On The Behavior Guide Of Irrational Cluster For Wechat User In Emergencies

With the development of information technology, social network gradually become an indispensable part of life, and have produced disruptive effects on real human interaction mode. In the context of our special situation, as people continue to awaken the consciousness, especially the recent frequent incidents of network and Internet rumors, such as college students suiciding events, Nowdays, explosions and other incidents prompted a lot of Internet users attention and irrational behavior, a large number of Internet users agreed in emotion, cognition and other aspects of the cluster leads to irrational behavior, microblogging, micro-channel mode of transmission and other online social networks intensifies the irrational behavior of the cluster, and even has affected the decision makers of the incident Internet rumors and emergency management. So the path of social network users mechanism cluster irrational behavior,and guide mode different paths and the corresponding guide policy become a key issue of this paper.Membership suicides campus paper university research background, through questionnaires, recovered 183 questionnaires as 183 cases were analyzed, comparative analysis(QCA) by qualitative to explore different Wechat User features problems with different types of micro-channel user properties at the reality matches the effective factors in order to achieve a result different paths lead to the same effect, to construct the corresponding boot mode for different paths are formed, and the appropriate mode to create the boot policy, so not only break through the limitations of traditional quantitative research, and make research findings more persuasive.In this paper, the following conclusions: First, the paper by factors social networks irrational behavior cluster empirical research, social needs, self-actualization needs,flow experience, emotional groups, group performance and group identity are irrational social networks one of the key factors cluster behavior, and that the existence of different combinations of configurations to achieve the same effect in the target influence factors. Second, colleges and universities as a social network user’s primary gathering place for campus emergencies occur, in order to cluster the irrational behavior of social networks for effective governance and guidance should effectively guide for different types of users and the corresponding boot mode.This paper discusses the university campus event of an emergency development trend micro channel user irrational cluster behavior summarized influencing factors andmechanism of micro-channel users irrational cluster behavior with a view to the mobile social network users irrational cluster behavior guide provides a complete theory and empirical basis. On the one hand, the existing research on the social network clusters irrational behavior has been added to provide a reference for the industry scholars; on the other hand, micro-channel user behavior irrational cluster research themes for the effective micro-channel user guide in practice irrational behavior clusters realistic urgency and forward-looking scientific significance.