Research On The Construction And Countermeasures Of The Protection System Of TB Company To Fulfill The Social Responsibility

In recent years, as the rapid development of economy and society, a series of problems has gradually come out, such as product quality safety, pollution of environment caused by production as well as resource depletion and so on. Therefore, corporate social responsibility has become a global concern. Corporate social responsibility movement in our country, though started late, is developing very rapidly. Through years of development, the corporate social responsibility system is to achieve gradual integration with the international community, and the gap is gradually narrowing.With methods of literature analysis, synthesis induction, this paper gives a comprehensive statement of the domestic and foreign literature and theory related to corporate social responsibility and stakeholder. At the same time, it outlines the theory basis, research status, research trends and the main research results concerning corporate social responsibility at home and abroad. Then, it uses the sparrow analysis method to study the environment, status, issues and countermeasures of the TB company while it fulfills its social responsibility. The study shows that taking social responsibility to meet the requirements of the relevant stakeholders of enterprises can better help businesses get more and better social resources and better maintain relationships with stakeholders. Meanwhile, it can help businesses get more good competitive advantage, to better explore the international market, and to achieve sustainable development of enterprises.Through a comprehensive analysis of TB corporate social responsibility of the political, legal, economic, social and cultural macro-environment, it is found that in the context where laws and regulations on corporate social responsibility and standard system are being improved, economy is developing rapidly and social atmosphere of taking responsibility is getting stronger and stronger, TB company paid much attention to the benefits of the stakeholders. It bore in mind the idea of customers being first, developing in a green and environmental friendly way, controlling risk, people-oriented, win-win cooperation, social services, law-abiding, and honest and trustworthy. It actively carried out its social responsibility and thus achieved certain results. However, there are a series of questions that need to solve. For instance, TB company didn’t take the social responsibility to a strategic level, it needed to deepen its understanding of social responsibility, it had a lack of system and culture assurance while fulfilling its social responsibility and so on.The next step, TB company must adhere to the philosophy that business should be done by the law and in a people-oriented, sustainable, harmonious development way. It should continuously improve its strategic management system, organization and management system, system management system and corporate culture support system. Meanwhile, it should adhere to the high-level attention, top-level design, and actively establish a strict liability management system, reasonable evaluation system and financial security system as well as strengthen the efforts on education and training, information disclosure and propaganda. TB company should also adhere to be highly responsible for the core interests of consumers and other stakeholders and fully take the social responsibility in order to achieve better and faster sustainable development.The innovation of this article may be that it combines the practice of TB company’s fulfilling its social responsibility with the theory stakeholders to explore the motivation of the enterprises to take social responsibility from passively to actively, and combs, subdivides CSR Conduct of Parties. At the same time, it finds the pros and cons, to identify shortcomings and to develop different strategies so as to serve their overall sustainable development strategy and to improve the work of the next step with a target.