A Research Of Development Strategy On Hainan H General Aviation Company

In 2011, the national reform of low-altitude airspace, Hainan became a national open below 1000 meters low-altitude airspace pilot area for the first time。Hainan H general aviation companies in their clinging to the low-altitude airspace reform policy opportunities, conveniently set up in 2012, Mainly engaged in air sports, aviation, aviation sports tourism project investment planning organizations such as business activities。 And made a haikou city first JiaZi Town fairy ditch slope and dongfang Oriental saltworks seven temporary landing field, and is currently in haikou airport construction project and supporting facilities construction prophase work。General aviation industry with high investment, long payback period, the characteristics of high technology, and hainan region general aviation industry foundation is weak, lack of development, but the market potential is tremendous, as a general aviation navigation industry new entrants hainan H company, the insufficient capital insufficiency, talent and market development degree of the moment, how to combine the hainan international tourism island development opportunities for development and use of their own advantages, out of the way to develop a suitable for their own survival, are faced with a strategic choice.According to the authors in general aviation in hainan H company practice experience of project operation management position, the combination of learning in economy and management related to enterprise strategic management theory and professional knowledge, through on-the-spot investigation and study, in-depth visits, logic analysis, comprehensive in-depth description of hainan H general aviation company facing the macro political, economic, social, cultural and technological environment, the five competitive environment and opportunities challenges, the advantages and disadvantages for the company development strategy puts forward the integration of global change, industrialization strategy, competitive strategy, and the key point of the development of the clear strategy and strategy implementation safeguard measures, from a financial, institutional, talent, technology and other aspects to ensure the execution of development strategy, in order to realize the strategic goals of the company, took to the road of sustainable development.