The Financial Diagnosis And Countermeasure Research Of A Company

Financial diagnosis means a system analysis methods and a full range of business conditions, including economic environment, industry analysis, financial status, operation and management aspects, which finds out the existing problems of internal and external enterprises, puts forward the improvement measures, makes the enterprise develop in a healthy direction. Financial diagnosis is an important part of enterprise diagnosis, and an important part of financial management. The diagnosis shows more and more important role in modern enterprise management in order to overcome the traditional financial analysis of planar single weakness. It can help enterprises to improve their management level and promote the economic benefits.The article puts forward the meaning and significance of financial diagnosis, status of research and development, and then selects a typical enterprise to diagnosis it. The diagnosis analysis consists of the company’s situation, the overall economic environment, industry development trend, the company’s financial statements and other aspects of analysis, five force analysis, SWOT analysis method. This time the author chooses a cement company as the research object called A company. Through the financial diagnosis, the author points out the risk management of the company, puts forward decision-making basis for investment, provides the reference for management decision.Through the study of A company, we can draw the conclusion:the financial diagnosis will help the enterprises to circumvent management shortcomings, find out the management problems, provide the basis for the development of the company, control the risk, improve the efficiency and the competitiveness of enterprises in the market.