Study On The Development Of Agri-Tourism In Yangzhong

Agri-tourism is a comprehensive industry between agriculture and tourism industries, is the intersection system combined by agriculture and tourism.In the late 1980 of the 20th century, Agri-agriculture in China began to rise. In the rapid development of urbanization nowadays, more and more reinforced concrete construction, the rapid decreasing urban green spaces, the deteriorating ecological environment, and the busy pace of life make it an urgent need to seek new tourism space for people to relax, enjoy country fun, back to nature, and improve their inner spirits.Yangzhong city has a good natural environment, and the favorable geographic conditions with the accessible transportation network provide great conditions for the development of tourism agriculture in yangzhong. Plus with the strong government support from Zhenjiang city and yangzhong city, the success of the provincial garden show, the development of yangzhong Agri-agriculture is facing broad prospects in future. And for now Agri-agriculture has been an important part of tourism in yangzhong.Though Agri-agriculture in Yangzhong city is booming in recent years, there are still a lot of challenges and inadequacies in the development process. The product homogenization within the region resulting in fierce competition; The lack of the alternative forms of tourism resources for Agri-agriculture tourism resources leads to the cost for the visitors, which make it a disadvantage when competing with neighboring tourism. Also the lack of scientific planning and design for the sights causes severe environmental damage and the local land contradiction. This essay theoretically studies the development of Agri-tourism in yangzhong, explore the law of its development, and make a number of suggestions and comments on Agri- tourism in yangzhong city, with a view to promote a healthy, sustainable development.This essay includes six sections:introduction, concepts and theoretical basis, the SWOT analyses on the development of Agri-agriculture in yangzhong city, tourists’ knowledge research on Yangzhong Agri-agriculture development, the promoting strategies for Agri-tourism in yangzhong, and conclusions. Introduction is the background for this essay, the subject choosing, relating theories and methods; the second part introduces the conceptions of Agri-tourism, relating theories, and the status of the researches and its main focus on Agri-tourism home and abroad; The third part introduces Agri-tourism development status in Yangzhong, its advantage, disadvantage, opportunities and challenges, from those four aspects to surmise the environment that Yangzhong is facing for Agri-tourism development; The fourth part analyses the Agri-tourism development in Yangzhong from visitors’ angle, also make some scientific analyses on the tourist markets, and point out the deficiency of Agri-tourism development in Yangzhong; The fifth part is based on the theory of Agri-tourism development, make promoting strategies for Yanzghong city; The sixth part is the conclusion part.